Cashflow And Expenses
Acquisition Cost
The sum of all expenses associated with acquiring new customers.
Acquisition Cost by Quarter
This visualization shows total acquisition costs over FY19.
Acquisition Cost by Quarter
This visualization shows total acquisition costs over FY19 in tabular form.
Acquisition Cost by Account Category
This visualization shows acquisition spend by category for FY19.
Category
Cashflow And Expenses
Description
This metric is a core component of your unit economics. The cost of acquisition is the total expense incurred by a business in acquiring a new client or purchasing an asset.
It helps you understand how effective your sales and marketing functions are at attracting new business.
A must have metric for investor reporting easily accessible from within the catalog.
