Bookings And Customers

Average Sale Price (ASP)

The average booking amount per deal.

Categories

All
Billings And Collections
Bookings and Customers
Customer Lifetime Value (LTV)
LTV:CAC Ratio
Logo Retention
Customer Count
Customer Acquisition Cost (CAC)
CAC Payback Period
Bookings
Average Sale Price (ASP)
Average Contract Length (ACL)
Annual Contract Value (ACV)
Cashflow And Expenses
Headcount
Pipeline
Revenue, ARR and MRR
Sales Performance

Average Sale Price by Industry

This visualization shows the average dollar sales price by Industry.

Average Sale Price by Deal

This visualization shows the average dollar sales price by deal.

Category

Bookings And Customers

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Description

Average sale price (ASP) metric is the average price a new customer pays when they first subscribe to the service. This is often referred to as average revenue per new account and is a segment of average revenue per account (ARPA).

This metric is useful in determining overall profitability of deals and as a lever for shaping future revenue strategy.

Related Metrics

Customer Lifetime Value (LTV)

LTV is calculated by taking your average revenue per account per year, multiplying it by gross margin, and dividing that by your churn rate.

LTV:CAC Ratio

Customer Lifetime Value (LTV) divided by Customer Acquisition Cost (CAC).

Logo Retention

The % of customers retained using a 12 month lookback period.

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