Bookings And Customers

Bookings

The total contract amount of all signed deals in a given period.

Categories

All
Billings And Collections
Bookings and Customers
Customer Lifetime Value (LTV)
LTV:CAC Ratio
Logo Retention
Customer Count
Customer Acquisition Cost (CAC)
CAC Payback Period
Bookings
Average Sale Price (ASP)
Average Contract Length (ACL)
Annual Contract Value (ACV)
Cashflow And Expenses
Headcount
Pipeline
Revenue, ARR and MRR
Sales Performance

Bookings by Product Line Histogram

This visualization shows Bookings by Enterprise, Subscription and Self Service Product Lines for FY19.

Bookings by Quarter

This visualization shows the total dollar value of bookings from Q2 2019 to Q3 2020.

Category

Bookings And Customers

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Description

The bookings metric helps visualize the committed value of all contracts over a period of time and the amount of money expected to flow into a business.

A useful metric in visualizing the potential influx of revenue.

Related Metrics

Customer Lifetime Value (LTV)

LTV is calculated by taking your average revenue per account per year, multiplying it by gross margin, and dividing that by your churn rate.

LTV:CAC Ratio

Customer Lifetime Value (LTV) divided by Customer Acquisition Cost (CAC).

Logo Retention

The % of customers retained using a 12 month lookback period.

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