Bookings And Customers
CAC Payback Period
The projected time (in months) to recoup the costs of acquiring a customer.
CAC Payback Period by Quarter
This visualization shows the length of CAC payback in months for FY19 in tabular form.
Category
Bookings And Customers
Description
This metric shows how long it takes to pay back customer acquisition costs (CAC) with the money collected from a customer.
Your CAC payback period needs to be shorter than your customer's LTV. This ensures you can recover the cost to acquire new customers once their subscription ends.
A must have metric for investor reporting easily accessible from within the metrics catalog.
