Revenue ARR MRR
Customer Cohorts
Customers normalized to their first contract start month.
Customer Cohorts (%) Net Dollar Retention by Month
This visualization shows % changes in Customer Cohort Net Dollar Retention (NDR) from January to June, normalized to January.
Customer Cohorts ($) by Month
This visualization shows the MRR of customer cohorts in dollars from January to June. Total lifetime value (LTV) is provided for comparison.
This metric provides useful insight into what works best to engage, convert, and retain customers.
By looking at discrete segments of customers by attributes including time, segment, and size, leaders can answer both basic and complex questions about a company’s progress and growth.
Analyzing cohorts based on acquisition time period, such as grouping customers by the month they signed up, allows you to see how much customers are worth to the company over time (ie. LTV)
