Bookings And Customers

Customer Count

The count of active customers at the end of a given period.

Categories

All
Billings And Collections
Bookings and Customers
Customer Lifetime Value (LTV)
LTV:CAC Ratio
Logo Retention
Customer Count
Customer Acquisition Cost (CAC)
CAC Payback Period
Bookings
Average Sale Price (ASP)
Average Contract Length (ACL)
Annual Contract Value (ACV)
Cashflow And Expenses
Headcount
Pipeline
Revenue, ARR and MRR
Sales Performance

Customer Count by Quarter

This visualization shows the count of total customers over FY19.

Customer Changes by Quarter by Type with Net Change

This visualization shows the count of customers and net changes over FY19.

Category

Bookings And Customers

Start using this metric

Description

This metric is generally useful when establishing company goals and reporting customer growth to investors. It can also be known as users, or accounts.

Related Metrics

Customer Lifetime Value (LTV)

LTV is calculated by taking your average revenue per account per year, multiplying it by gross margin, and dividing that by your churn rate.

LTV:CAC Ratio

Customer Lifetime Value (LTV) divided by Customer Acquisition Cost (CAC).

Logo Retention

The % of customers retained using a 12 month lookback period.

Make

business decisions

Watch video