Bookings And Customers
Logo Retention
The % of customers retained using a 12 month lookback period.
Logo Retention by Support Tier
This visualization shows customer (logo) retention by Support Tier for FY19.
Logo Retention FY20
This visualization shows the percentage of customers retained over FY20.
Category
Bookings And Customers
Description
This metric is key in showing the efficiency at which a company can keep customers (ie. logos).
A high retention rate is correlated to a service or product that customers deem of high value.
A high churn rate indicates customers may not be getting value out of your product or service.