Bookings And Customers

Logo Retention

The % of customers retained using a 12 month lookback period.

Logo Retention by Support Tier

This visualization shows customer (logo) retention by Support Tier for FY19.

Logo Retention FY20

This visualization shows the percentage of customers retained over FY20.

Category
Bookings And Customers
Description

This metric is key in showing the efficiency at which a company can keep customers (ie. logos).

A high retention rate is correlated to a service or product that customers deem of high value.

A high churn rate indicates customers may not be getting value out of your product or service.

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