Bookings And Customers
LTV:CAC Ratio
Customer Lifetime Value (LTV) divided by Customer Acquisition Cost (CAC).
LTV:CAC Ratio FY2020
This visualization shows the LTV:CAC Ratio and CAC from April 2020 to September 2020.
Category
Bookings And Customers
Description
The Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) ratio measures the relationship between the lifetime value of a customer, and the cost of acquiring said customer.
An ideal LTV:CAC ratio should be 3:1. The value of a customer should be three times more than the cost of acquiring them.
