Revenue ARR MRR
Magic Number
An indicator of how efficiently a SaaS business is growing recurring revenue.
Magic Number by Month
This visualization shows the Magic Number monthly from March 2019 to January 2020.
Magic Number by Quarter
This visualization shows the Magic Number by Quarter over FY19.
Category
Revenue ARR MRR
Description
This metric explains the efficiency of sales and marketing engines, giving you an idea of when to invest more or less in those functions.
A magic number greater than 1 indicates you should invest more in acquisition. But less than 0.5 highlights problems you should reassess in your acquisition strategy.
A must have metric for investor reporting easily accessible from within the catalog.
